Did I tell you about the crabs? I don’t think I told you about the crabs.
In August, I went to Seattle to talk to the crew at evo.com, who are a brick and mortar and online retail outlet. They sell all our favorite toys, basically — skis, bikes, surfboards, whathaveyou. They’re trying to crack the code on how to do retail in an internet world and so far, it’s working out for them, thanks to a combination of fun, in-store events and extensive online inventory. Founder Bryce Phillips is convinced that the outdoor industry needs brick and mortar stores and he’s out to find a model that works. You can read more about that whole thing here.